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Software Campaign Soars to New Heights

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Microsoft Office launched a new software in several Staples stores as part of an in-store campaign. Shoppers were able to try out the product to determine whether they liked it or not. Handouts included a mouse pad and brochure. The BarelyThere™ mouse pad was custom die cut, following the shape of the product packaging. Since this mouse pad is ultra-thin and lightweight, it was an easy item to take home. The mouse pad displayed full-color artwork with a message "Try it here, Take it Home." For users who did not purchase Microsoft's new product, they were reminded of the product each time the mouse pad was used.