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HotelCoupons.com, which is an online company that offers discounted prices on hotels as well as hotel and vacation packages, wanted to increase the number of hotels that participated in their program. They created an Origin’L Fabric 4-inch square coaster that had a QR code, the HotelCoupons.com website as well as their marketing slogan “Be Found & Get Chosen” to try and convince hotels that by participating in the program they were more likely to be chosen by consumers. The coasters were distributed to 500 hotels and travel lodges throughout the country to try to incur business. Because the coasters are reusable, they served as a continual reminder of the HotelCoupons.com campaign.
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