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Coasters Reinforce Green Message for Company and Its Employees

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Michelin held its 25th anniversary event unveiling a new promotion encouraging the idea of “going green” by campaigning for more environmentally-friendly projects. The company awarded employees for their “green” ideas and even promoted the event by handing out round ReTreads coasters showcasing the company’s headquarters and logo in full-color all on the ReTreads backing, which is made out of recycled tires. The coasters were a big hit as many employees lined up to receive the commemorative gift that also reinforced the message of becoming green.