LINKS

HOME > DISTRIBUTOR TOOLS > CASE STUDIES > AUTOMOTIVE

Tire Distributor Promotes New Brand With Unique Mouse Pads

Back   Print  

International Tire Warehouse (ITW), a well-established tire distributor in the greater Philadelphia market, was looking for a cost-effective way to keep their new brand – Nexen Performance Tires – top of mind for their customer service personnel. Since their ordering is largely computerized, using a mouse pad keeps the Nexen brand right at their fingertips. Additionally, the mouse pad, printed on a Heavy Duty base with Vynex® surfacing, was created in the shape of a round Nexen tire to further remind personnel of the uniqueness of the performance tires.